Advertise on Churnables
Churnables readers are not browsing. They are deciding which account to open this week, with the payout math already in front of them. Here is the honest version of how this works: the site earns money two ways, from referral links on some offers and from clearly labelled sponsor cards, and it tells you about both on every page where they appear. What is never for sale is the ranking. Position on the board comes out of a published formula, so a sponsor can buy attention next to the math but cannot buy the math itself.
That is the whole trade. If a placement ever required softening a number, the placement goes, not the number.
The rules I will not break for money
These apply to advertisers and to my own referral links equally. They are public so readers can hold me to them.
- Rankings are computed from published offer terms, payout amounts, and measured time to complete. Money never moves a bonus up or down.
- Paying for a placement does not add, keep, or remove a bonus from the site. Coverage is decided before rates are ever discussed.
- Every paid unit is labelled Sponsored, sits outside the ranked table, and is visually distinct from editorial content.
- Sponsors do not see, review, or approve anything written about them before it publishes.
- If a sponsor's own offer is worse than a rival, the page still says so. That has already happened and the page did not change.
- When a bonus is better through a public link than through a referral, the site sends readers to the public link.
- No sponsor can buy a spot in the weekly email's editorial picks, only the labelled slot at the end.
- Any placement is cancelled rather than softened if honouring it would require changing a factual claim.
Full detail on how the site makes money is on the disclosures page, and the ranking formula is on the methodology page.
Placements
Every one of these is a labelled card outside the rankings. None of them is a row in the table, a rank, or a mention inside an article.
- Bonus board placement
A labelled Sponsored card below the ranked board on the home page and /bank-bonuses. It never takes a rank, a row, or a spot inside the table.
Good fit: Banks, credit unions, and brokerages with a live sign up offer
- Bonus page placement
A labelled Sponsored card under the payout math on a bonus page. The math, the score, and the recommendation on that page are written before any sponsor exists and are never edited for one.
Good fit: Products that fit the same reader intent, for example a high yield savings account
- Community placement
A labelled Sponsored card on the forum, thread pages, and the community hub. Sponsors get no moderation powers and no say over threads.
Good fit: Tools and services people use while chasing bonuses
- Weekly digest placement
One clearly labelled slot at the bottom of the members digest email, after the editorial picks.
Good fit: Advertisers who want a direct read from a highly targeted list